| Introduction
SiteDirector™ is the complete website creation service offered by Karron Ltd. By signing up to the SiteDirector™
service you will receive your own bespoke, fully featured, ready-to-go, content managed website complete with hosting.
The need for a website
Many companies recognise the need for a professionally designed website. The World Wide Web offers unparalleled market reach and content
richness that is unavailable with other marketing methods such as printed literature.
In additional to being an effective marketing tool, a good website can also support existing customers, helping to reduce the costs associated
with telephone support and print-based documentation.
complexities of creating a website
The creation of a website can be a complicated process. There are a great number of options available and this wealth of information and
choices can often be baffling. Sadly, it is far too easy to fight through the creation process and emerge the other side with an inappropriate
website at inflated prices.
Requirements of a Good Website
There are three key components that every successful website needs:
Professional design
Your website is a window into your company, and should be considered as shop-frontage. A poorly presented shop-front will reflect poorly on
the organisation that owns it and the same holds true for websites.
Well written content
The information on your website should be relevant, concise and easy to navigate. The content is the reason that people visit your site in
the first place. They need to be able to find what they are looking for quickly and easily or they may go elsewhere.
Up-to-date information
Fresh content gives the user a reason to return time-and-again to the website and also re-enforces the professionalism of the company. For
the content to be fresh the website must be simple to update.
Until now, the combination of all three of these requirements has only been available at the very top-end of the website creation price scale.
The SiteDirector™ service ensures a professional design, helps you write concise, web-friendly content, and allows you
an unlimited number of updates via the simple-to-use PageAuthor™ content management system.
SiteDirector™ offers a high-end website creation service whilst remaining affordable for companies with even the strictest of
budgets.
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